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FORM LAUNCH

A wise man once told me that cranes were a sign of a booming economy. It makes sense: skyscrapers are never built during a recession. Likewise, within the world of business, the sign of growing company are new product launches: failing companies don’t throw money at new products.

Rain International is a booming company. Ever since our inception, we have been breaking barriers, disrupting the health world, and creating products that impact people’s lives and the market place. Soul came first: science discovered that seeds contain the essence of life, the power to nourish it, and the ability to empower us. With its antioxidant-heavy profile, its ability to replenish, and to strengthen immunity, Soul established Rain as a powerhouse.  

Seven years later and we’re still creating: a green-based product called Core, a joint formulation called Bend, a seed-power probiotic called Pure, and now, a reformulated, seed-based protein. 

Boasting a robust 20g of protein per serving, Rain has dubbed Form a healthy protein. Because of its seed and plant-based ingredient profile, the protein it provides is whey-free, and easily digestible. The ingredients also pack in fiber, natural BCAAs, other amino acids, and essential vitamins and minerals to aid muscular development. It gives you more than any other protein you’ve consumed before. 

Form first launched launched in Europe, and is now available* in a market near you.

*Not available in all markets. Check your Back Office. 

YOUR CELLS HATE YOU. WANT TO KNOW WHY?

It’s no secret. Most people treat their body’s poorly. Some people even treat their bodies well. But, your cells still hate you. Here’s why: 

You’re not giving them the right/enough nutrition.

You probably eat badly. You probably eat badly often. Maybe you don’t eat badly and try to eat well, but it may not be enough. You see, your cells use the food you eat as fuel to function, replicate, heal, perform. If you give them the wrong stuff, they’ll be sluggish all the time. If you don’t feed them enough, they have nothing to work with. 

You’re not hydrating enough, or with the right stuff.

Cells live on water. In fact, they love it. Dehydration in cells is the number one cause of aging, wrinkles, and other bad stuff (that’s why dermatologists recommend you moisturize always). 

So, drink a lot of water. (not soda, sports drinks, or energy drinks. Those are filled with sugar, are bad for you, and your cells don’t respond well to them). Real water. Your cells will thank you for that, and you’ll feel better overall. (Although it varies, experts recommend drinking about 8 - 13 cups of water a day. Maybe more if you’re super active).

You may be overworking them.

Cells have a bedtime, just like you. Not really, but they need time to recoup and reenergize. If you work too hard and never give them anything to compensate for their overtime, you’re going to get some bad-performing cells. That will translate to soreness, muscle fatigue, and foggy brain function. Give them stuff like healthy fats, healthy carbs, and lean protein (and water. Remember the water).

Try this on for size.

Nutrition is better the closer you get to its source. The closer to the source you get, the more your cells like it, can use it, can get pumped up by it. We’ve formulated our products, with the help of our Scientific Advisory Board, to work with your cells, to boost their function, and to help your body work at its highest level.

Your body is a miracle, and the cells that do the dirty work don’t get enough credit, or support. Mix or tips in, along with daily consumption of seed nutrition, and you’ll find that your cells will start thanking you.

BYRON ON: CONSISTENCY

“We become what we want to be by consistently being what we want to become.”

-Richard G Scott

Consistency is key. 

Chances are, each of you who are reading this post, have made a number of New Years Resolutions a few months back. There’s an even higher chance that most of you have already broken them already. 

But, why? I don’t mean to be discouraging. We begin each year, each week, and each day with great intentions, great resolutions, and big dreams and aspirations for the future. And we know that these great things we have before us can only be achieved through proper goal setting and hard work. So, the question remains: why don’t we keep our resolutions? 

It seems there is one word that doesn’t seem to lack in our vocabulary, but in our habits: consistency.

What has consistency accomplished? 

You’ve heard the common phrase “Rome wasn’t built in a day.” That phrase is typically used to tell someone to slow down and take it one step at a time, but, it also teaches a good lesson about consistency. Rome was built through steady, deliberate work that continued on through years and years of consistent development. 


If you look at anyone who has done anything at a professional level, and take a look back into their work ethic throughout their lives, you will find a pattern of consistency that adds up to 10,000+ hours of dedicated practice time. There are thousands of examples of this, but we’ll look at Steph Curry of the Golden State Warriors. 

You may not know who Steph Curry is, but you should go to YouTube and check out his highlight reel. He has been an undersized point guard his entire life (a basketball equivalent to Lionel Messi), underrated all through high school and college, and has somehow turned into the most prolific three-point shooter in the NBA’s history.

However, his success was not an accident, it was a choice. He chose to work harder, more creatively, and longer than any of his peers. Even from a young age he was relentless. At a invitation-only camp, Steph was noticed by a trainer in the NBA. 30 minutes before each workout, when other players were getting ready, Steph had already worked up a sweat, and made more than 100 shots. He said he knew he was going to be an enormous success one day because the habits Steph Curry had then were on par with the dreams he hoped to accomplish today. Are we the same way?

How do we develop consistency? 

Consistency is largely habitual. So, developing this habit can take time and effort. Here are some tips that will help you be a little more consistent. 

    • Set new goals and review old goals weekly. Ensure that they are attainable, measurable, and improvable. 
    • Rid yourself of all negative thinking. This hinders consistency as it weakens your resolve. 
    • Be more critical of yourself. This will help you recognize what you lack, and therefore allow you to push forward with a more honesty-driven approach
    • Have someone else act as your steward, meaning you are accountable to them for the things that you did during the week. 

 As you apply these principles to your life, you will see an increased ability to attain your goals, make your dreams a reality, and find out who you really are. This will, in turn, allow you to set even higher goals, and dream even bigger. Next New Year, no new resolutions will have to be made. Instead, you’ll be making New Year improvements. I wish you luck as we enter our most successful year to date.